Our Story

Novelance is built around top-caliber NetSuite consultants, not generalists with a NetSuite badge. We are the team brought in when a NetSuite project is high-stakes, must integrate with an existing tech stack, or a previous implementation has failed and needs recovery.

We are not a NetSuite Solution Provider or Alliance Partner. This is a deliberate choice. NetSuite's Solution Provider and Alliance Partners typically deliver implementations through SuiteSuccess - Oracle's preconfigured and template-based implementation methodology.

While SuiteSuccess is designed to reduce implementation risk for simple, small businesses through speedy configurations, it frequently fails when applied to organizations that require nuanced configuration, unique workflows, and bespoke integrations.

By maintaining all relevant NetSuite and industry certifications and possessing deep expertise across multiple industry verticals, the Novelance team approaches ERP and CRM implementation as a meticulous engineering discipline rather than software configuration.

Three men seated on stools against a black background, dressed in business casual and formal attire.

Our Values

Expertise Over Headcount

We staff engagements with senior consultants. Our model is to assemble the best small team for each client rather than the largest team. We do not run staffing pyramids in which junior consultants do most of the work and senior consultants mostly supervise from above.

Independence Over Incentives

We are not a NetSuite Solution Provider, Alliance Partner or SDN partner. We do not earn a license commission. We do not receive NetSuite-routed leads. We do not have a quota to deliver SuiteSuccess implementations. Every recommendation we make is aligned to the client.

Methodology Over Templates

Our implementation methodology was built to ensure every project is completed with 100% success. We do not over-customize when standard NetSuite is the right answer. We hold the line on both ends; neither template-only nor customization-only.

Honesty Over Optimism

We tell clients the truth about timelines, scope, data quality, and risk. We push back on customization requests that are technical debt in disguise. We push back on aggressive timelines that produce go-lives no one trusts. The trade-off is short-term discomfort for long-term success.

Outcomes Over Activity

Engagements are measured against outcomes defined in discovery, not against hours billed or tasks completed.

Novelance at SuiteWorld

We were invited to Oracle NetSuite biggest stage three times, sharing NetSuite ERP and CRM Innovations and Customer Success Stories with the global SuiteWorld community.
Tigran Shahnazaryan as a panelist at the Customer Success Q&A session with the host, Priya Deshpande, Senior Director at Oracle NetSuite.
SuiteWorld 2025 · Customer Success Live Stage

What keeps NetSuite customers successfull after Go-Live

Tigran took the Customer Success Live Stage at the Learning Lab with Priya Deshpande, Senior Director at Oracle NetSuite, for a conversation on why NetSuite Support Community is one of the most effective platforms for finding solutions to wide range of NetSuite-related questions and challenges and how to ensure customers’ long-term success after Go-Live.
SuiteWorld 2022 · Session ADM1186SES

Powering Cross-Sell / Upsell KPIs and Integrations

Jon Ostap and Tigran Shahnazaryan presented to a group of NetSuite Consultants and Administrators on how to extend NetSuite transaction lines with SuiteScripts and Custom Records, to create Cross-sell and Upsell KPIs and Dashboards for Sales and Executive Teams.
Jon Ostap, Chief Technology Officer with Tigran Shahnazaryan, CEO and Lead Consultantpresenting at SuiteWorld.