Retail
Retailers and direct-to-consumer brands face omnichannel complexity: brick-and-mortar, e-commerce, marketplaces, and wholesale all running at once, with every channel demanding real-time inventory visibility, unified customer data, and flexible fulfillment — BOPIS, ship-from-store, and endless aisle. Disconnected POS, e-commerce, and accounting systems cannot deliver any of that without constant manual reconciliation. NetSuite unifies it on one retail platform with native commerce, POS, and inventory.
How Novelance Approaches NetSuite for Retail
We design the inventory model first — a single source of truth across stores, warehouses, drop-ship partners, and 3PLs. We build omnichannel fulfillment workflows — BOPIS, ship-from-store, and store-to-customer shipping — and connect marketplaces like Amazon, Walmart, and eBay through Boomi, Celigo, or other purpose-built connectors.
Key Benefits and Outcomes
- Real-time, omnichannel inventory accuracy
- Unified customer profiles across online, in-store, marketplace, and wholesale
- A faster financial close with channel-level profitability
- Flexible fulfillment that meets modern retail expectations
- Fewer oversells and stockouts during peak season
Common integrations
- E-Commerce
Shopify, Amazon, Walmart, eBay, Etsy - Specialist POS
Lightspeed, Square, Shopify POS - 3PL
ShipBob, Quiet Logistics, Whiplash, Geodis, DHL Supply Chain - TMS (Shipping)
ShipHawk, FreightPOP - Sales Tax
Avalara - Marketing and Loyalty
Klaviyo, Yotpo, LoyaltyLion - Integration Platforms (iPaaS)
Boomi, Celigo
Every NetSuite module, configured for your business
Advanced Inventory Management
Bin management, lot and serial tracking, multi-location stock, reorder points, expiration, and FEFO.
Warehouse Management System (WMS)
Wave and batch picking, mobile RF scanning, putaway, and cycle counting.
Demand Planning and MRP
Demand forecasting and supply planning.
Order Management
Multi-channel order processing, allocation, and fulfillment.
NetSuite CRM
Sales and account management, opportunity-to-order, and sales force automation.
Grid Order Management
Matrix item ordering for apparel and similar verticals.
