Wholesale Distribution

Wholesale distributors operate within low-margin environments, coordinating long SKU catalogs, multiple warehouses, EDI trading partners, blended B2B and B2C channels, and intricate pricing structures. They need real-time inventory accuracy, dependable available-to-promise logic, precise landed cost, and clean financial reporting — all from one system that connects sales, purchasing, fulfillment, and finance. NetSuite delivers that as a unified distribution ERP with native warehouse management, advanced inventory, and demand planning, including bin and zone management, mobile RF scanning, wave and batch picking, lot and serial tracking, and multi-location visibility.

How Novelance Approaches NetSuite for Wholesale Distribution

We start with the inventory and order-to-cash model, designing multi-warehouse, multi-location, and dropship scenarios before any configuration begins. We build pricing — customer-specific, contract, tiered, and rebate structures — with a clear view of margin impact at every level.

We configure warehouse management around your actual layout, picking strategy, and labor model so the system matches how your team really works.

Key Benefits and Outcomes

  • Real-time, multi-location inventory accuracy
  • Available-to-promise answers on customer calls and orders
  • Accurate landed cost with freight, duty, and insurance allocation
  • Faster order cycle times and improved on-time delivery
  • Customer- and product-line decisions backed by real margin data

Common integrations

  • E-Commerce
    Shopify, Amazon, Walmart, eBay
  • 3PL
    ShipBob, Quiet Logistics, Whiplash, Geodis, DHL Supply Chain
  • TMS (Shipping)
    ShipHawk, FreightPOP
  • Sales Tax
    Avalara
  • WMS
    ShipHawk, RF-SMART
  • Integration Platforms (iPaaS)
    Boomi, Celigo, Workato

Every NetSuite module, configured for your business

Advanced Inventory Management

Bin management, lot and serial tracking, multi-location stock, reorder points, expiration, and FEFO.

Warehouse Management System (WMS)

Wave and batch picking, mobile RF scanning, putaway, and cycle counting.

Demand Planning and MRP

Demand forecasting and supply planning.

Procurement

Purchase orders, vendor management, requisitions, and RFQ.

NetSuite CRM

Sales and account management, opportunity-to-order, and sales force automation.

Order Management

Multi-channel order processing, allocation, and fulfillment.

Grid Order Management

Matrix item ordering for apparel and similar verticals.

Fixed Assets Management

Depreciation and tracking of plant, equipment, and other assets.

Got Questions? We Have Answers

How does Novelance protect margin visibility in low-margin industries?

In sectors like distribution and logistics, we design the inventory and revenue models so that landed cost, accessorial billing, and profitability are accurate by shipment, lane, customer, or product line. The result is real margin data leadership can defend and act on.

What operational steps are critical to ensuring compliance in a Wholesale Distribution warehouse?

Wholesale distributors achieve inventory accuracy and compliance by implementing NetSuite's Warehouse Management System (WMS). The system supports bin management, mobile RF scanning, lot and serial tracking, and optimized batch and wave picking, improving fulfillment speeds and ensuring complete traceability across multiple locations.

Still have questions?